The Trade Desk (NASDAQ:TTD), a Ventura, CA-based global advertising technology company, launched TD7, an internal venture capital arm.
TD7 will invest in technology innovators focused on the open internet. As part of this announcement, the venture capital arm made an initial investment in Chalice, a company pioneering new approaches to algorithmic ad buying.
Led by Jeff Green, Co-Founder and CEO, The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices with integrations with major data, inventory, and publisher partners. The Trade Desk has offices across North America, Europe, and Asia Pacific.
The announcement comes as The Trade Desk launches its new trading platform, Solimar, bringing major advances in ad-buying for the open internet. Solimar’s many features are also available via Application Programming Interfaces (APIs), allowing developers to build on the company’s innovations to create their own ad tech offerings.
FinSMEs
08/07/2021