H Code, a Santa Monica, CA-based multicultural digital media company, secured a capital investment from Falfurrias Capital Partners (FCP), a Charlotte-based private equity firm focused on growth-oriented, middle-market businesses.
The amount of the deal was not disclosed. As part of the investment, FCP’s Alexander Jutkowitz will join H Code as Executive Chairman. In addition, Ad Council President and CEO Lisa Sherman will serve as Board Member.
The company intends to use the funds to continue to build end-to-end capabilities for publishers and advertisers across both existing and new markets.
Led by Parker Morse, CEO and Co-Founder, and Tony Gonzalez, President, H Code is a Hispanic digital marketing platform used to extend reach of branded content studio, publisher network, and intelligence center among diverse audiences.
In the short term, the capital will be used to develop distinct offerings for various diverse and underrepresented communities.
Founded to serve U.S. Hispanic audiences, assisting brands in telling their stories through a culturally relevant lens, the company will use the capital to develop distinct offerings for various diverse and underrepresented communities. In June 2021, H Code initiated launched of B Code, media solutions specifically designed for the Black community.
FinSMEs
31/08/2021