Pixalate, a Palo Alto CA-based fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, raised $18.1m in funding.
The round, which brought total funding raised to date to $22.7m, was led by Early Palantir and Google Investor with participation from Western Technology Investment (WTI) and Javelin Venture Partners.
The company intends to use the funds to expand its global product offering to support data privacy and compliance risks, focusing on emerging international regulatory obligations such as GDPR, CCPA, and the Children’s Online Privacy Protection Act (COPPA) in digital advertising.
Led by Jalal Nasir, founder and CEO, Pixalate provides a fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. Its system of coordinated solutions across display, app, video, and OTT/CTV enables detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising.
The company’s solution empowers organizations to navigate the complex CTV and Mobile ad supply chain by analyzing 5+ million apps that span multiple app stores, including Roku TV, Amazon FireTV, Google Play, and Apple App Store. In addition, Pixalate analyzes over 2 billion IP addresses ā consisting of both IPv4 and IPv6 addresses ā across 300 million CTV devices and 80 million domains. It detects and reports more than 40 types of invalid traffic (IVT), including sophisticated invalid traffic detection (SIVT) – most commonly attributable to malicious ad fraud – and holds Media Rating Council, Inc. (MRC) Accreditation across 20+ measurement areas (over 45+ reported metrics), including 12 distinct Server-Side Ad Insertion (SSAI) measurement metrics.
The company recently opened new London-based operations provide on-the-ground support to new and existing EMEA customers.
FinSMEs
02/09/2021