RainFocus, a Lehi, UT-based enterprise event marketing platform, closed its Series C funding round of undisclosed amount.
The round was led by KKR, through its Next Generation Technology Growth Fund II, with participation from existing investor JMI Equity.
The company intends to use the funds to further enhance its event management and marketing technology platform, grow its global presence, and accelerate its strategic go-to-market initiatives.
Led by JR Sherman, CEO, RainFocus provides a cloud-based solution for setting up, running, and promoting events — simplifying event registration, content management, and exhibitor activation across physical, virtual and hybrid experiences, all from a single dashboard.
The platform powers some of the largest and most sophisticated event portfolios in the world, including VMware, Cisco, and IBM.
It has 5.1+ million business users with delivery of localized experiences across 167 countries simultaneously, and 9+ million session engagements.
FinSMEs
09/09/2021