Attio, a London, UK-based data-driven CRM for modern teams, raised $7.7m in seed funding.
The round was led by Point Nine Capital with participation from Balderton Capital and Headline, previous investor Passion Capital and angel investors Front co-founder and CEO Mathilde Collin, Loom co-founder and CTO Vinay Hiremath, Loom and Hyper co-founder Sahed Khan and Indeed co-founder Paul Forster.
The company intends to use the funds to double the size of the team, focusing in particular on engineering and product development, and prepare for full public launch in early 2022.
Launched in early 2021 by Nicolas Sharp, a software engineer turned investor at Passion Capital, and Alexander Christie, former VP of engineering at Born.com, Attio is a data-driven CRM for teams which integrates data from current data streams including Google Workspace, Microsoft 365, and Zapier, and then builds completely customizable workflows on top to manage and cultivate their relationships so they can spend more time interacting with customers and less time inputting data. The system continuously ingests, aggregates and enriches data from existing customer interaction streams including calendar, email and analytics platforms to improve both the quality and quantity of data.
The platform is being used by hundreds of paying customers including Coca Cola, Supercell, Saltpay, Causal and Upfront Ventures.
FinSMEs
24/11/2021