Immensitas Private Limited, the Bangalore, Karnataka-based provider of Lemnisk , a Customer Data Platform (CDP) platform, raised $2.3M in a Pre-Series A1 funding.
The round was co-led by growx ventures, Artha Venture Fund (AVF), and DSP Investment Managers Pvt. Ltd with participation from LogX Ventures and Atrium Angels, the ISB alumni sponsored micro VC fund.
The company, which had raised a round from AVF and LogX In July 2021, intends to use the funds to strengthen the capabilities of its platform, Immensitas’ product offering, and market expansion.
Led by Subra Krishnan, CEO, Immensitas provides Lemnisk, a Customer Data Platform based personalization and real-time marketing automation solution that enables enterprises to stitch customer data across disparate data sources and activate them across multiple marketing channels and touchpoints.
The key capabilities include:
- Connectors to organize silo-ed data and create a real-time customer one view
- Orchestrate individual customer journeys across the martech ecosystem on the right channels at the right time using a proprietary in-built AI engine
- Create 1:1 personalized experiences for each user across multiple marketing channels
The company also has offices in Boston, Singapore, and Dubai.
FinSMEs
06/12/2021