Human Security, a New York-based collective protection platform against sophisticated bot attacks and fraud, raised $100M in growth funding.
The round was led by WestCap with participation from NightDragon and other current investors.
The company intends to use the funds for expansion across new industry categories.
Led by Tamer Hassan, CEO, Human provides cybersecurity programs that protect enterprises and internet platforms from sophisticated bot attacks and fraud to keep digital experiences human across the domains of application security, digital advertising, and performance marketing.
The company’s solves enterprise-wide pain points through its product offerings:
- MediaGuard for Ad Security – Protects digital media and advertising from fraud and abuse within desktop, mobile, and CTV environments to ensure trusted inventory and human-only impressions for more effective advertising.
- BotGuard for Applications – Protects sites and applications from digital fraud and abuse including account takeover attacks, new account fraud, fraudulent transactions and sensitive content scraping, preventing costly fraud losses while preserving user privacy and frictionless digital experiences.
- BotGuard for Growth Marketing – Protects digital marketing investments from fraud and abuse including paid media, lead generation, and retargeting, preventing fraudulent traffic from entering marketing platforms to ensure efficiency and boost ROI.
FinSMEs
04/01/2022