Odore, a London, UK-based beauty-focused platform for brands to design and deliver product campaigns, raised £1M ($1.35M) in seed funding.
The round was led by Blackfinch Ventures with participation from SFC Capital, as well as notable angel investors such as Alister Esam.
The company intends to use the funds to invest in platform capabilities, international expansion and expansion of the team.
Launched in 2018 by co-founders Armaan Mehta and Karan Gupta, Odore provides a customer engagement platform that helps brands build personalised experiences and journeys across multiple channels at scale. The platform integrates with existing systems (such as Klaviyo, Shopify, Salesforce, Digital Sampling and more), making it easier for brands to build and deploy (with an easy no-code content builder, multichannel marketing automation, A/B testing and more), as well as offering monitoring, retargeting and retaining (through real-time reporting, segmentation and retargeting).
Today, the company has a team of 15 employees and counts industry giants such as LVMH and L’Oreal as clients, as well as Naples Soap and Tata Harper.
FinSMEs
31/01/2022