Yolélé, a Brooklyn NY-based African food brand, raised $1.98M in funding.
The co-investment grant is funded by the U.S. Agency for International Development (USAID) West Africa Trade & Investment Hub (Trade Hub) through Prosper Africa.
The company intends to use the funds to turn ancient grain fonio into a cash crop to provide a source of income for farmers in the Sahel region.
Led by Chef Pierre Thiam, Yolélé brings underutilized African ingredients like fonio to global tables in value-added products that resonate with international audiences. The company’s products are currently available at over 2,000 grocery stores across the US, including Whole Foods Market and Target Superstores. Yolélé partners with Woodland Foods, a specialty food company specializing in global sourcing, custom blending, and processing.
FinSMEs
13/01/2022