Appcues, a Boston, MA-based company that builds technology to identify onboarding issues and provide low-code, non-technical solutions to fix them, raised $7M in venture debt.
Bridge Bank provided the financing. The deal was led by Brendan Carr and Michael Walsh, both of whom are based in Bridge Bank’s Boston office. The venture debt follows a $32.1m Series B equity round led by NewSpring Capital.
The company will use these funds to grow its remote team, develop new products and device support, and produce free educational resources to help Software as a Service (SaaS) professionals succeed.
Led by Jackson Noel, co-founder and CEO, Appcues provides non-technical product managers and marketers with products to deliver on-brand, personalized end-user experiences and impact key business metrics within hours — all with its expert-level support. Thousands of SaaS companies around the world have increased activation and adoption, improved retention and advocacy, and optimized trial conversions and upsells with the company’s Product Experience Platform.
Initially based in Boston, Appcues is now a fully remote company with teammates in 22 states and 12 countries.
FinSMEs
03/02/2022