Encore, a Los Angeles, CA-based interactive live performance app provider, raised $9M in Seed funding.
The round was led by Battery Ventures, with participation from 468 Capital, Parade Ventures, Nomad Ventures, Moving Capital, Kayak Ventures, and Gaingels.
The company intends to use the funds to expand operations and its business reach.
Co-founded by Artist Kid Cudi (Chief Creative Officer), Hollywood Producer, Screenwriter and Director Ian Edelman (President), and Technology Entrepreneur Jonathan Gray (CEO), Encore is a music-first creator platform built to connect artists directly with fans through mobile, interactive, live AR experiences. Encore gives music artists the tools and technology to tell their story, release new music, and host conversations and interactive experiences with their fans. Using it, artists create and perform live in custom Augmented Reality environments from their mobile device. Fans participate via gamified microtransactions in the form of a ten-cent clap, which can be used to watch live shows, chat with an artist, and interact.
While in private beta, hundreds of artists including SSGKobe, The Cool Kids, Too $hort, and DC the Don have created and performed Encore shows to tens of thousands of fans, who have collectively clapped almost a million times.
FinSMEs
17/02/2022