GWI, a London, UK-based audience insights company, raised over $180m in Series B funding, valuing it at over $850m.
The round was led by Permira’s growth fund.
The company intends to use the funds to further advance its software as a service (SaaS) platform, extending coverage and reach and capturing more data points from more consumers worldwide – particularly from underserved markets and segments – and innovating in UX, machine learning, and natural language, and launch further product offerings.
Founded in 2009 by CEO Tom Smith, GWI provides a global market research and audience insights software platform, which delivers global insights at scale, enabling the world’s top brands, agencies, and media organisations to gain deep understandings of their audiences. Through a combination of survey data and analytics, clients can gather in-depth insights into behaviours, attitudes, and interests from rich data sets including Core, Kids, Sports, USA, Gaming, and Work.
The company has nearly 400 employees globally.
FinSMEs
01/02/2022