Glimpse, a New York-based provider of a platform enabling consumer-facing brands and service providers to reach guests and provide an immersive trial experience through product placements in luxury short-term rentals and resorts, raised $6.2M in funding.
The round was led by GSR Ventures, Origin Ventures, Y Combinator with participation from Julia and Kevin Hartz, Bradley Horowitz, and Bangaly Kaba.
The company intends to use the funds to accelerate growth and expand operations.
Led by CEO Akash Raju, and co-founders Anuj Mehta and Kushal Negi, Glimpse is a platform for brands to provide an immersive product trial experience to new customers through product placement in luxury short-term rentals. The company provides a “try-before-you-buy” experience, allowing consumers to enjoy a variety of products in a natural, home-like setting, offering categories such as Bedding, Consumer Electronics, Beauty, Kitchen, Home Office, Home Accessories & Decor, Home Fitness, Furniture, and more. More than a dozen brands are actively using Glimpse to supplement their online retail channels including Purple, Molekule, and Lyric. The company manages logistics to ensure proper product placement and creates an optimized funnel to drive sales and customer acquisition for partners. The experience is built around multiple customer touch points, including product introductions in guest welcome messages, in-property trials, customized displays, social media mentions, and post-stay retargeting.
Its property partners can provide premium guest amenities for free or at a large discount, boosting guest satisfaction and experience. Glimpse serves more than 8,000 luxury properties across the US and to-date has launched its services in 40 states.
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Contacts
Jeremy Milner
BackBay Communications
[email protected]
401-862-9422