Sundays for Dogs, Inc., a NYC-based ready-to-eat human-grade dog food brand, closed a $10m Series A funding.
The round was led by Imaginary Ventures, which joined famous dog parents like Ryan Reynolds, Orlando Bloom, Youtube star Markiplier and visionary founders Emily Weiss (Glossier), Nic Jammet (Sweetgreen), Jenny Fleiss (Rent the Runway), and more.
Prior to the Series A, the company’s seed round was led by Red Sea Ventures and Box Group, who also participated in the round with other seed investors including Great Oaks, Lunch Partners, BAM Ventures, and Old Slip Ferry, bringing the total amount raised to over $14M.
Co-founded by Dr. Tory Waxman, VMD, and her husband Michael, a Y Combinator-funded software engineer, Sundays provides a human-grade, air-dried dog food. The company uses 100% all-natural and human-grade ingredients, which are dried at a USDA-monitored kitchen to preserve nutrients and flavor.
The company intends to use the funds to expand their line-up of human-grade, air-dried fresh food by introducing new recipes, including a chicken recipe which launches this month, invest in the team and build out their technology platform, which already includes their limited edition custom packaging (that uses AI to add a dog’s picture to Sundays’ packaging,) and their comparison tool (that features over 4,000 dog foods.)
FinSMEs
16/03/2022