Influur, a Miami, Fl-based marketplace that connects stars, celebrities, and influencers with brands, raised $5M in Seed funding.
The round was led by Point72 Ventures, with participation from Sofia Vergara, Luis Balaguer, Tommy Mottola, Thalia, Lex Borrero, Magma Partners, H20 Capital, LatinWe, and Loud and Live. Backers also included influencer investors like Evaluna Montaner, Juan Pablo Zurita, Danna Paola, Calle y Poché, Mario Ruiz, among others.
The company intends to use the funds to expand operations and its business reach.
Led by CEO Alessandra Angelini, Influur is a marketplace platform that connects multiplatform stars, digital celebrities, and influencers with brands. Hard Rock Cafe, Paramount Latin America, Boxy Charm, and Warner Music Latina are some of the brands already activating campaigns.
The company was founded by:
- Chief Executive Officer and former CNN journalist Alessandra Angelini;
- Chief Product Officer and data analyst Valeria Angelini;
- Chief Operating Officer and Emmy-nominated journalist Paula Coleman; and
- Chief Influencer Officer Fefi Oliveira, a Nickelodeon and Netflix actress, and influencer with more than 9 million followers across her platforms.
FinSMEs
20/04/2022