Yottaa, a Waltham, MA-based provider of a software platform for brands to optimize their eCommerce websites for performance and conversion improvement, raised an investment of undisclosed amount.
The round was led by PSG. Post-close, Richard Hearn, Senior Advisor at PSG, will join the Yottaa Board of Directors.
The company intends to use the funds to expand operations and its business reach.
Led by CEO Rich Stendardo, Yottaa provides an eCommerce optimization platform that manages third-party applications and enables retailers and direct-to-consumer brands to increase website speed. By optimizing third-party software commerce add-ons, the software aims to help reduce friction throughout the online shopping journey and drive higher revenue per session, boosting ROI and ROAS on client marketing investment. The web acceleration solutions include RAPID CTRL, BRAND CTRL and Super Accelerator. Currently, Yottaa works with over 250 eCommerce customers and has recently expanded into the CPG end market. The list includes brands such as 1 800 Contacts, Ann, Inc., Carter’s, J. Crew, Lands’ End, Ralph Lauren, and Samsonite
FinSMEs
16/05/2022