De Soi, a Los Angeles, CA-based line of premium non-alcoholic aperitifs, raised $4M in seed funding.
The round was led by Willow Growth, with participation from entertainment and sports agency Creative Artists Agency (CAA).
The company intends to use the funds to expand their retail footprint and bring De Soi to shelves nationwide.
Founded by Katy Perry and Morgan McLachlan, De Son offers a line of premium non-alcoholic aperitifs, which serve as an elegant alternative to alcohol, but with natural adaptogens, low calories, and no refined sugar. The sparkling beverages come in three distinct flavors that contain their own unique functional benefits, including:
- Golden Hour – A concoction made with maca and L-theanine derived from green tea, with notes of warm citrus, lemongrass, and leafy herbs.
- Purple Lune – made with ashwagandha and tart cherry to bring balance to the body, with notes of blackberry nectar, vanilla oak, and rose petals.
- Champignon Dreams – A juicy and balanced pour made with reishi mushroom and passion flower, with notes of summer strawberries, grapefruit, and earth.
After a successful launch in January of this year, the brand captured key wholesale accounts like Foxtrot, Erewhon, Boisson, and Total Wine, as well as other locations in California.
The products are available online, through their website and Amazon, and in store at Foxtrot, Erewhon, Boisson, and Total Wine, as well as other locations in California.
FinSMEs
29/07/2022