Zinklar, a Barcelona, Spain-based insights automation platform, raised €5.5M ($5.7M) in Series A funding.
The round was led by Caixa Capital Risc with participation from new investors, including UK-based Beacon Capital, as well as EASO Ventures, Full Global Investments and CDTI Innvierte. With this round, a representative from Beacon Capital joins the board, alongside Caixa Capital Risc, Inveready and Zinklar’s founders.
These funds will allow the company to double its team before the end of the year and bring in new talents, to further develop its platform by launching additional research solutions and continuing to strengthen its analytical capabilities to fulfill the needs of its most advanced users.
Founded by Jordi Ferrer (ex-Global Strategy and M&A Director at Kantar) and Borja Ormaechea (ex-Groupe SEB Marketing Director), Zinklar has developed an insights automation platform that provides critical information about consumer needs and preferences to improve businesses’ decision-making. Its interface taps into 140 million consumers in over 80 markets and offers in-depth understanding to develop meaningful segmentations, launch new products and services successfully, drive more effective advertising campaigns and grow brand value, among other uses.
Currently available in over 80 countries worldwide, the company plans to further expand its presence globally, particularly in the US, as well as across Europe and Latin America. More than 300 leading businesses in packaged goods, health, banking, telecoms and many other verticals have already used Zinklar, including Reckitt, Google, Hershey’s, Panasonic, CaixaBank, The Body Shop, Bayer, Disney and AT&T.
FinSMEs
13/07/2022