Boisson, a NYC-based non-alcoholic beverage retailer, raised $12M in seed funding.
The round, which brought the valuation to $47M, was led by Connect Ventures, the investment partnership between entertainment and sports agency Creative Artists Agency (CAA) and global venture capital firm New Enterprise Associates (NEA), and Blue Scorpion Investments. Michael Blank from Connect Ventures and Gautam Ahuja from Blue Scorpion Investments will be added to the Boisson board. Additional investors include Undisputed UFC Heavyweight Champion Francis Ngannou, Midnight Ventures and Red Krypton.
The company intends to use the funds to expand its store footprint to Los Angeles, launch a new on-premise arm of its business and debut new content platforms.
Launched in 2021 in NYC by Co-Founders Nick Bodkins and Barrie Arnold, Boisson is a non alcoholic beverage retailer offering an extensive collection of over 125 non-alcoholic beverage brands that offer zero-proof wines, beers, spirits, aperitifs and mixers. These products can be found at the brand’s brick-and-mortar shops in NYC and Los Angeles and through its e-commerce platform on https://boisson.co. The company has five retail stores in NYC, and will now be expanding its store presence to Los Angeles, with three new locations slated to open throughout August and September in Studio City, Brentwood and Beverly Hills. Following this expansion, Boisson has plans to open additional stores in major markets across the U.S and internationally, in addition to launching new content platforms to support the growth of the zero-proof category.
The brand will also allocate funds toward an upcoming on-premise arm of the business, which will offer wholesale distribution, product education, and unparalleled consumer data to enable restaurants, bars and hospitality properties to expand their non-alcoholic cocktail, spirit, and wine offerings. In order to sustainably integrate Boisson’s offerings into new locations, Boisson has partnered with Ford Electric Vehicles for zero emissions delivery to all on and off premise distribution accounts.
FinSMEs
04/08/2022