Northbeam, a San Francisco, CA-based machine learning-powered marketing measurement platform for DTC and ecommerce brands, raised $15M in Series A funding.
The round was led by Silversmith Capital Partners.
The company intends to use the funds to further product development, including expanding its machine learning capabilities.
Led by CEO Austin Harrison, Northbeam provides a platform that combines machine learning and first-party data to give brands and marketers actionable insights into marketing spend across dozens of channels – before they overcommit and overinvest. The company offers brands a clear picture of sensible ad spend so they can outperform benchmarks and hit the KPIs necessary to grow profitably.
FinSMEs
16/08/2022