Pogo, a NYC-based company that helps people earn and save money by unlocking their data, raised $14.8m in funding.
This included a $12.3m seed round led by Josh Buckley and a $2.5m pre-seed round. Other backers include Slow Ventures, Village Global, Harry Stebbings’ 20VC, MrBeast’s Night Ventures, Hyper, Shrug, the founders of Honey, Front, Carta, Rent the Runway, the CXOs of Stripe, Adobe and creators like The Chainsmokers, Sophia Amoruso, Ryan Tedder, Lenny Rachitsky, and more.
The company intends to use the funds to accelerate user growth, hire talent, and continue development of innovative features.
Founded in NYC by Oskar Melking, Shikhar Mohan and Dom Wong, Pogo provides an app that rewards users for every purchase they make. Based on the data users choose to link with the app, it pushes recommendations that users can act on in a few clicks. This could mean uncovering insurance savings (for example, Pogo users save an average of $650/year on auto insurance), bank fee refunds, prescription savings, personalized shopping offers, and more. Pogo also finds ways for consumers to get paid for their data in a transparent, opt-in manner.
Today, Pogo is used by hundreds of thousands of families with 6-figure daily active users, consistently generating millions in savings and earnings.
FinSMEs
27/08/2022