PureCars, an Atlanta, GA-based provider of digital marketing technology and services for automotive dealers, acquired AutoSigma, a Kutztown, PA-based digital asset management platform provider.
The amount of the deal was not disclosed.
Led by Matthew Strunk, founder, AutoSigma provides an automation platform that enables dealers and their agency partners to create, update, and deploy their marketing assets.
The addition of digital asset management to PureCars’ platform enhances capability and efficiency in deploying offers and creative, across a wide range of advertising channels. By combining AutoSigma’s digital asset platform with PureCars’ marketing technology, vehicle advertising can be deployed across multiple ad channels with more speed, accuracy and efficiency. The integration of the two platforms gives dealerships and agencies the ability to easily manage and update vehicle offers and build OEM-compliant ads. These assets are also syndicated across a wide variety of channels, including the dealer’s website, email templates, Google Business posts, Google Ads, and Meta paid advertising. In addition, the platform can dynamically update offers.
Led by Stephane Ferri, CEO, PureCars has served thousands of dealers to improve their advertising effectiveness, while lowering ad costs per unit sold and per repair order. Through a combination of advanced advertising solutions, digital merchandising and market analytics, the company provides dealers and partners with solutions that increase efficiency and profitability. PureCars is a certified digital provider for 16 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serve 65 of the top 100 dealer groups in North America.
PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.
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