Qloo, a New York-based provider of an artificial intelligence platform for culture and taste preferences, raised $15M in Series B funding.
The round was led by Eldridge and AXA Venture Partners.
The company intends to use the funds to expand its team of data scientists, enrich its technology, and build on its sales channels in order to continue to offer insights into global consumer taste for Fortune 500 companies across the globe.
Led by CEO Alex Elias, Qloo is an artificial intelligence platform on culture and taste preferences, providing anonymized and encrypted consumer taste data and recommendations for companies in the tech, entertainment, publishing, retail, travel, hospitality and CPG sectors. The company’s proprietary API can predict consumers’ preferences and connect how their tastes correlate across over a dozen major categories, including music, film, television, podcasts, dining, nightlife, fashion, consumer products, books and travel.
The API works across multiple layers to process and correlate over 575 million primary entities (such as a movie, book, restaurant, song, etc.) across entertainment, culture, and consumer products, giving accurate and expansive predictions of consumer taste based on demographics, preferences, cultural entities, metadata, and geolocational factors. The API can be plugged directly into data platforms such as Snowflake and Tableau, with results populated in seconds — making it easy for companies to improve product development, media buying, and consumer experiences in real time. Qloo currently delivers cultural AI that powers inferences for clients serving over 550 million customers globally in 2022, including industry leaders across media and publishing, entertainment, technology, e-commerce, consumer brands, travel, hospitality, automakers, fashion, financial services, and more.
FinSMEs
24/08/2022