Zartico, a Salt Lake City, UT-based company using data intelligence, analytics and visualizations to help destination tourism organizations make data-driven strategic and operational decisions, secured $20m in Series A funding.
The round was led by Arthur Ventures, with participation from Peterson Partners.
The company intends to use the funds to grow its engineering and product teams, expand its machine learning, AI and predictive capabilities, acquire new proprietary data sets and expand into new markets such as sports venues, airports and municipalities.
Led by Sarah Lehman, CEO, Zartico is a destination operating system providing data intelligence, analytics and visualizations to more than 180 Destination Management Organizations (DMOs) nationwide. Its integrated data model™ offers its customers anonymized geolocation, spend and event data for visitors and destinations in real-time. By layering this proprietary data on top of both customer data (CRM systems, social platforms, etc.) and publicly-available data (jobs, TSA, etc.), the company provides a comprehensive view of visitor behavior and activity.
Zartico, which currently has 61 remote employees – is hiring and anticipates a 70% jump in headcount in the next six months.
Zartico has raised a total of $24.5M to date and, since its March 2020 launch, has more than 180 customers.
FinSMEs
21/09/2022