DAZN, a provider of a digital sports entertainment platform, acquired Eleven Sports, a London, UK-based provider of sports media destination delivering entertainment.
The amount of the deal, still subject to anti-trust review as such, was undisclosed.
With the acquisition, DAZN will expand its capabilities in the live sports streaming sector, expand territories, reach younger audiences with social medias and expand its football rights. Eleven Group’s businesses will complement DAZN’s existing positions in Italy, DACH and Spain, where DAZN holds top tier domestic football rights. Eleven also has a presence in Taiwan and other Southeast Asian markets, giving DAZN a greater presence in the region where it has a market leading business in Japan.
Through a strategic relationship, Eleven plays a key role in FIFA’s OTT service FIFA+, supporting the production, delivery, and distribution of live games from over 90 FIFA Member Associations. Of note, combined, the companies will create the world’s biggest portfolio of women’s football content. Eleven boasts women’s content drawn from across six confederations, adding to DAZN’s roster of UEFA Women’s Champions League, Liga F in Spain, the English FA Women’s Super League and the Women’s FA Cup, and Japanese WE League, among others.
This geographical expansion gives DAZN access to new audiences as it builds out its global platformand becomes a one-stop shop for everything a sports fan wants – a place for them to access the largest library of live and on-demand content, analysis, highlights, merchandise, ticketing, gaming, and betting. It strengthens the business and drives economies of scale.
Led by CEO Marc Watson, Eleven Sports is a sports media destination delivering entertainment to fans around the world, broadcasting over 65,000 hours of live content over the past year. Upon completion of the deal, Andrea Radrizzani, Eleven Founder and chairman, and owner of Leeds United, will join DAZN’s board as an executive director, and will support the DAZN Group’s business development.
Led by CEO Shay Segev, DAZN is a digital sports entertainment platform, and soon its customers will be able to not only watch live and on-demand sport, but listen to and read about sport, play games and bet, buy sporting NFTs, tickets, and merchandise.
FinSMEs
02/10/2022