Xiao Chi Jie, a Seattle, WA-based direct-to-consumer Chinese food brand, raised $10M in Series A funding.
The round was led by Imaginary Ventures, with participation from Simu Liu, Goldhouse Ventures, Hyphen Capital, Colin McCabe, Jason Wang, Gabi Lewis, Katrina Lake, Scott Cutler, and Shan-lyn Ma.
The company intends to use the funds to focus on high-quality products and customer experience, lean into cultural experiences and education, and explore paths to increase accessibility.
Founded in 2020 by second-generation Chinese Americans Caleb Wang and Jennifer Liao, Xiao offers a product line that includes restaurant-quality soup dumplings, Chinese BBQ skewers, sauces, bamboo steamers, ice creams, and now, noodle kits inspired by different regions of China. The products are available nationwide. The startup has also debuted new noodle kits which include a plant-based option developed in collaboration with Impossible Foods, featuring the brand’s Impossible™ Pork product.
FinSMEs
14/10/2022