Mytraffic, a Paris, France-based provider of a location analytics platform, raided €30M in Series B funding.
The round was led by AXA Venture Partners.
The company intends to use the funds to support the development of its location analytics platform and accelerate its growth across Europe.
Led by CEO Hakim Saadaoui, Mytraffic provides a SaaS platform which offers accurate and dynamic information about physical locations: shopping centers, streets and city centers. Created in 2015, the company has more than 400 customers and is already present in 7 countries (France, UK, Germany, Spain, Italy, Belgium, Netherlands). Retailers (McDonald’s, Amorino, The Body Shop), real estate operators (JLL, Nhood, Redevco) and city authorities (Montpellier, BME Brussels, Karlsruhe ME) currently use its platform to select the best locations to open stores, monitor the performance of their real estate assets, attract visitors, and negotiate leases.
The round will support the development of its location analytics platform and accelerate its growth across Europe: Activities will include:
- Planned product developments, which include tourist insights, purchasing habits and rental value. It will complement existing analytics such as footfall data, vehicle traffic, competitive benchmarking, catchment area monitoring and visitor profiling.
- Recruitment across its seven European locations, with 20 senior hires across various fields (Tech, marketing, business acquisition, design, legal) and more than 30 sales representatives.
FinSMEs
08/11/2022