Ordelion, a Vienna, Austria-based provider of a sustainable food supply chain platform, raised $4M in Pre-Series A funding.
The round, including a mix of equity and debt financing, was led by a European restaurant technology investment firm that is currently in stealth mode and backed by leading food entrepreneurs industry players, specializing in supporting innovators within the food and beverage (F&B) sector. Additional investors in this funding round include VC firms Rockstart, seed + speed Ventures, tecnet, and Gateway Ventures, amongst others.
The company intends to use the funds to international expansion, growing the team, and extending its product line-up.
Led by CEO Stefan Strohmer (CEO) and Patrick Schubert (CTO), Orderlion helps wholesalers and suppliers that serve i.e. restaurants, hotels or supermarkets to improve their business operations, enabling them to scale efficiently. By using the company’s B2B SaaS solution, SMEs that make up the global food supply chain can strengthen their economic resiliency and that of their customers by freeing up time to focus on other important business tasks. The company supports food & beverage (F&B) suppliers and wholesalers in digitizing their key business processes by providing them with an eCommerce operating system that enables them to work more closely and efficiently with their respective customers, including restaurants, hotels, and supermarkets.
Orderlion is currently active in 5 countries (Germany, Austria, Switzerland, and United Kingdom) and processes orders worth over $150 million per year via its digital platform.
FinSMEs
02/11/2022