Placed App, a London, UK-based provider of a platform used by major brands to recruit Gen Z talent, raised £4m in funding.
The round was led by Praetura Ventures, and Blackfinch Ventures. As part of the round, two new non-executive directors will join Placed App’s board, including Dominic McGregor, co-founder of Social Chain and operational partner at Praetura Ventures, and Blackfinch Venture Partner Bill Boorman, who has been a thought leader in the industry for decades.
The company intends to use the funds to develop its proprietary software and launch new features, and expand its team.
Co-founded by CEO Jennifer Johansson, a former hospitality industry expert; COO Roderick McKeown, and technology expert Miro Bazitov., Placed App uses a matchmaking algorithm and machine learning to connect candidates to their perfect role. The solution has features that appeal more to a new generation of talent, such as swapping CVs for quizzes to assess job suitability and hosting engaging content from employers.
The platform counts PizzaExpress, O2, Sky, Lidl and Greene King among its clients.
The latest investment takes the total amount to £7m. Its backers also include the angel investor and chairman of Burger King UK and Travelodge Martin Robinson.
FinSMEs
23/11/2022