PlusMedia, LLC, a Danbury, Conn.-based omnichannel performance marketing organization dedicated to helping brands acquire and retain customers, received a strategic investment of undisclosed amount.
An investment group led by Lightview Capital led the financing with Aldine Capital, Harbert Credit Solutions and Resolute Capital Partners participating.
The partnership enables PlusMedia to enhance its offering across traditional and digital media, through investment in talent, capabilities, and technology to further support its clients in driving business growth and leveraging emerging opportunities.
Led by Sherry Scapperotti, President & CEO, PlusMedia is a full-service performance marketing company dedicated to helping direct-to-consumer and nonprofit brands acquire and retain customers and donors and drive revenue growth.
Over the last 24 years, the company has provided clients with media strategy, campaign planning and analysis, creative services, print production management and media monetization to serve direct-to-consumer, non-profit and B2B brands across the globe.
The company has expanded organically to over 50 employees and has been servicing clients in North America and internationally.
FinSMEs
01/11/2022