Zitcha, a Melbourne, Victoria, Australia-based provider of an independent retail media platform, raised $2.9M in Seed funding.
The round was led by OIF Ventures.
The company intends to use the funds to launch a new phase of expansion that will see the platform officially launch in the U.S.
Led by CEO Troy Townsend, Zitcha provides a platform that allows retailers to monetize their assets such as websites and socials, while also helping suppliers to target shoppers through the path to purchase. The company connects the media assets of retail brands including email, apps, digital in-store screens, web and social media to automate the purchasing of media (across these channels) allowing retail suppliers to connect directly with consumers at every touchpoint enabling sales attribution.
After establishing a presence in Australia, Zitcha has set its sights on the U.S. market, which will be key to its expansion as the retail media industry continues its growth in the coming years.
Brands such as Microsoft, LEGO, Asahi, Samsung and Nestle have already onboarded with Zitcha. Retailers already utilizing the platform include Adore Beauty and The Warehouse Group.
FinSMEs
08/11/2022