Mars, a Mclean, VA-based provider of confectionery, snacking, food, and pet care products, acquired Trü Frü, a Salt Lake City, UT-based whole-fruit snacking company.
The amount of the deal – which is subject to customary regulatory approvals and is expected to close in the first quarter of 2023 – was not disclosed.
With the acquisition, Mars will be able to meet a growing range of dietary and taste preferences. Trü Frü will operate as a separate business within Mars to maintain its entrepreneurial spirit and the authenticity of its brand and culture.
Led by CEO Brian Neville, Trü Frü brings together nature’s fruit with real chocolate to offer its products, which include KIND, a nut-based snacking leader, and Nature’s Bakery, a baker of fruit-based wholesome snacks. They are available in both a frozen and shelf-stable format across the U.S. Trü Frü was founded in 2017 by its management team, Chief Executive Officer Brian Neville, President Taz Murray, and Chief Operating Officer Brandon O’Brien, and has approximately 50 employees.
Led by CEO Poul Weihrauch, Mars is a family-owned business provider of provider of confectionery, snacking, food, and pet care products and solutions. The company produces some of the world’s best-loved brands including Ben’s Original, CESAR, Cocoavia, DOVE, EXTRA, KIND, M&M’s, SNICKERS, PEDIGREE, ROYAL CANIN, and WHISKAS.
FinSMEs
20/12/2022