Babylist, an Oakland, CA-based provider of a marketplace and commerce destination for baby, acquired Expectful, a New York-based health and wellness app and media site.
The amount of the deal was not disclosed.
With the acquisition, Babylist will broaden its reach to new audiences and content verticals.
Led by CEO Nathalie Walton, Expectful is a digital health and wellness platform for pregnancy, offering guided meditations, mindfulness exercises, and expert advice on prenatal care, childbirth, and postpartum recovery. Since launching in the App Store in 2018, Expectful has helped more than 500k users, and built a subscriber base of 400k women.
Led by CEO Natalie Gordon, Babylist is a vertical marketplace and commerce platform for baby, driving purchase decisions for more than 8 million people each year. Utilizing proprietary data, patented technology, and unbiased editorial guidance, the company recommends products to those starting their parenting journey. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child’s arrival.
Its established media business provides product recommendations and expert-guided content to over 7.5 million unique visitors each month. In addition to the acquisition of Expectful, the company recently entered the $3 trillion U.S. healthcare industry with the launch of Babylist Health, which was supported by a strategic acquisition of a durable medical equipment supplier (DME) specializing in maternal health. As a dedicated health business, Babylist Health empowers families with transparent access to health and wellness products and services. Expectful’s health and wellness content will also serve this growing audience and business.
FinSMEs
24/01/2023