Ballislife, an Irvine, CA-based basketball and lifestyle media company, raised $2.7M in Series A funding.
The round, which puts the company at a $20M pre-money valuation, was led by Oakvale Sports Investco.
The company intends to use the funds to monetize its existing and growing properties, like expanding marketing partnerships and athlete influencer network.
Created in 2005 as a brand highlighting basketball players on its platform by CEO Matt Rodriguez, Ballislife has grown from a “Mixtape” outlet to respected basketball apparel, media, and event management company. Hosting events like the annual Ballislife All-American Game, Ballislife Jr. All-American Camp, and the Eastbay Funk Dunk Contest, the Southern California-based company creates in-person experiences for basketball fans across the country. Ballislife produces high school basketball mixtapes. Expanding beyond content production and distribution, media, and event management, it is now a basketball lifestyle brand in America. Ballislife’s social networks are followed by millions of fans, and has more than 5.8 billion views across all platforms.
Beyond the growth of company operations, the company looks forward to reaching success from its partnerships with other industry-leading brands like Nike, Red Bull, Amazon, Chime, and Adidas.
FinSMEs
31/01/2023