Simpli.fi, a Fort Worth, TX-based advertising automation platform for agencies, brands, and media companies, is to acquire Bidtellect, a Delray Beach, Florida-based contextual and native demand-side platform (DSP).
The amount of the deal was not disclosed.
The acquisition accelerates Simpli.fi’s ability to execute and scale performance for contextual and native campaigns, leveraging Bidtellect’s proprietary suite of contextual capabilities including targeting, optimization, and addressability to complement alternative ID solutions. Bidtellect’s technology stack will enhance Simpli.fi’s advertising automation platform and accelerate new native and contextual product development for the company.
Simpli.fi’s acquisition of Bidtellect extends the company’s product offerings and roadmap, while providing existing Bidtellect customers access to Simpli.fi’s programmatic solutions including CTV, mobile, and display, as well as omnichannel managed services and workflow software. Simpli.fi’s platform has grown to execute over 140,000 campaigns for over 30,000 advertisers each month. Simpli.fi served more than 47,000 CTV campaigns for over 12,000 advertisers in 2022 alone.
Led by Frost Prioleau, CEO, Simpli.fi is an advertising automation platform that provides workflow software and programmatic advertising solutions to over 2,000 agencies, advertisers, and media buying organizations. The solutions enable customers to maximize ROI on their advertising spend across CTV, mobile, display, and other media types. The platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include private equity firms Blackstone and GTCR.
Founded in 2014 and led by Lon Otremba, CEO, Bidtellect is a performance-driven DSP built on context-driven technology and optimization down to the placement level, ensuring performance outcomes and readiness for the cookieless future, while offering deep campaign insights across a wide range of KPIs for brand, agency, and trading desk partners.
For more information about Simpli.fi’s platform and capabilities, please visit https://simpli.fi/.
For more information about Bidtellect and capabilities, please visit https://bidtellect.com/.
FinSMEs
28/02/2023