Attio, a London, UK-based provider of a data driven CRM, raised $23.5M in Series A funding.
The round was led by Redpoint Ventures, with participation from existing investors Balderton Capital and Point Nine.
The company will use the funding to accelerate engineering and product development and expand its go-to-market presence globally.
Led by CEO Nicolas Sharp, and CTO Alexander Christie, Attio provides a new CRM featuring a data model built architecture, which fits business workflows and data structures. When using the product for the first time, it syncs with a business’ email and calendar systems to create a global view of every relationship a business has. This automatically includes complete detailed profiles, with a timeline of interactions and conversations, intelligence on the strength of each relationship and enriched with hundreds of extra data points. Attio also allows for integration of data from other sources through developer-friendly APIs and first-party integrations. Teams can then sort and filter millions of customer records in milliseconds. Users have the freedom to use that data to build highly customizable workflows for virtually any industry or scenario – pulling from a library of templates or using a blank canvas to start from scratch. The flexibility of Attio’s data model and architecture means users can adapt and change it rapidly on the fly for any use case, seamlessly scaling with a company as it grows.
The product, which combines a modern data architecture with an enhanced user experience, is now generally available after being in public beta for three months and private beta for just over a year. It has over 2,000 customers in over 100 countries around the world, including OpenAI, Causal, Pallet, Dopt, On Deck, and Coca-Cola.
FinSMEs
02/03/2023