GoJoe, a London, UK-based social fitness app for work and play, raised £1.2M in funding.
The round was led by Superbet Ventures, with participation from Hellen’s Rock, Animoca Brands and Michael Carrick.
The company intends to use the funds to accelerate growth and expand operations.
Co-founded by CEO Will Turner and COO Phil Steele, GoJoe is a hybrid consumer and B2B app which enables workplaces and brands to connect and engage their people. It combines wearables, content and team-based challenges and experiences to socialize everyday solo exercise for the masses of ‘ordinary joes’ and help people stick to their fitness and wellbeing journeys. The company collaborated with Stanford University on psychology, data and gamification to build the app, which is used by brands including PwC, PayPal, Experian and Amazon.
To date, GoJoe has raised over £1.3M in funding from a wider pool of angels and funds including Olympian Alistair Brownlee MBE and individuals from private and NHS healthcare.
FinSMEs
24/03/2023