beaconsmind (ISIN: CH0451123589 – Ticker: 81D), a Zurich, Switzerland-based provider of location-based marketing (LBM) software for retail chains, acquired Socialwave, a Munich, Germany-based automated location-based marketing service provider.
The amount of the deal was EUR 10M, through a combination of low-coupon debt, cash and 350,000 new beaconsmind shares to the sellers.
With the acquisition, beaconsmind will boost up its Wi-Fi Hotspot vertical and increase its reach.
Socialwave is an automated location-based marketing service provider offering guest Wi-Fi as well as additional online (Bluetooth) and offline (NFC, QR-codes) technologies collecting guest data for review collections, marketing campaigns, recommendation marketing, and customer analytics. Socialwave has a diversified blue-chip customer base including clients such as Pizza Hut, Clever Fit, Hotel Rothof, Caritas, BMW, Medic-Center Nuremberg, Volksbanken Raiffeisenbanken from over 20 industries with a low churn rate below 1% even during COVID-19 crisis. The company has currently run rate sales revenues of EUR 4.5 million and around EUR 1.8 million EBITDA.
Founded in 2015, beaconsmind is focused on location-based marketing (LBM) software for retail chains. By fitting stores with Bluetooth beacons that locate and identify customers, and by integrating its Software Suite, it opens a brand-new channel for retailers to interact with their customers. Thanks to its solution, retailers can converge digital and physical shopping.
FinSMEs
03/04/2023