mrge, a Canada and Germany-based provider of a platform for commerce advertising, acquired SourceKnowledge, a Montreal, Canada-based network for publishers and retailers.
The amount of the deal was not disclosed.
With the acquisition, mrge will expand its reach in North America with SourceKnowledge’s roster of direct advertisers and thousands of publishers and bring SourceKnowledge’s programmatic technology to mrge’s existing retailer and publisher clients. SourceKnowledge will operate as a member of mrge which includes: digidip, shopping24, and Yieldkit.
Led by Patrick Hopf, President, SourceKnowledge is an ad network that allows retailers and DTC brands to spend based on their goals, and rewards publishers that drive conversions with a CPC model. For publishers, the company offers SmartBidder™ technology, which detects and rewards traffic that converts automatically and in real-time as well as a Fallback URL, where SourceKnowledge will send the inventory to another network if it cannot meet the bidfloor. In addition, the programmatic technology allows its publishers to sell their inventory through an auction in the marketplace. The company has direct integrations with key eCommerce plugins – Shopify, WooCommerce, Magento, and BigCommerce. The ad network has gained significant traffic with brands like Wine.com, Chewy, Michael Kors, Macy’s, Womanizer and more as well as leading publishers attracted to its premium cost-per-click (CPC) model.
Founded in 1999, mrge is a platform for Commerce Advertising, connecting more than 5,500 publishers, 55,000 advertisers, and 100+ networks in 160+ countries. In 2022, the company generated 3,5 billion tracked links for its publishers, resulting in upwards of € 2+ billion in additional e-commerce sales for its advertisers. mrge is backed by Waterland Private Equity, and valued at € 14 billion. mrge has offices in Germany (Hamburg, Berlin) and Canada (Montreal) and currently employs over 140 people.
FinSMEs
07/04/2023