Razor Group, a global aggregator of e-commerce consumer goods businesses, acquired German competitor The Stryze Group.
Following the acquisitions of factory14 and VALOREO last year, the acquisition of Stryze enables Razor to extend its strategy to capitalize on the current macro environment to drive market consolidation. Simultaneously, Stryze’s largest shareholder Upper90, a player in the aggregator ecosystem globally led by Billy Libby, CEO, joined the second close of Razor’s Series C funding round, bringing the total round size to €80m.
Founded by Sebastian Funke, Sascha Krause, Dr. Taro Niggemann and Mark Hartmann in December 2020 in Berlin, Stryze Group is a direct-to-consumer (D2C) brand holding company which offers high-quality D2C brands at fair prices for both “pull” e-commerce (Amazon and other platforms) and “push” e-commerce (social media). To this end, the company creates and develops its own brands or buys and scales promising D2C brands from other companies: Stryze offers over 30 of its own brands such as Agreeni, Gourmesso, Amazy, High Pulse or Bella & Balu with hundreds of different products across more than 20 countries.
Founded by e-commerce experts and serial founders Tushar Ahluwalia, Christoph Gamon, Shrestha Chowdhury and Dr. Oliver Dlugosch, The Razor Group acquires and operates profitable Amazon FBA businesses and other online marketplaces sellers. The company pairs growth capital with extensive e-commerce expertise, thereby ensuring that the acquired businesses reach the next stage in their development.
Upper90 is a hybrid credit fund that provides tailored credit and equity to growth companies in eCommerce, Fintech, and Supply Chain Finance. The fund supports profitable business models with predictable revenue or collateral to help accelerate growth with less dilution, like Crusoe, Clutch. Settle, Thrasio, Clearco, and Octane, each of which secured an initial credit facility from Upper90.
FinSMEs
17/04/2023