Madhive, a NYC-based CTV advertising software platform, received a $300M equity investment from Goldman Sachs Asset Management.
The partnership with Goldman Sachs will enable Madhive to further accelerate the growth and adoption of its CTV platform, most notably within the local advertising market, as well as expand new channels such as national / direct-to-consumer advertisers and retail media networks, who are looking to modernize and scale their CTV offerings.
Founded in 2016 by Adam Helfgott and Tom Bollich, Madhive provides a connected TV (“CTV”) advertising software platform which is completely configurable and has tools for planning, targeting, activating, and measuring programmatic TV campaigns. It is used by local content owners, creators, and distributors, including FOX, Scripps and TEGNA, as well as national agencies and brands, powering hundreds of millions of dollars in media across 20,000+ daily campaigns.
The company has approximately 200 employees, with headcount expected to increase by 20% in 2023.
Upon closing of the transaction, Adam Helfgott will transition to Strategic Advisor and Chairman of the Board and Spencer Potts will transition to CEO of Madhive. Most recently, Madhive hired the former Google and Pinterest executive, Jon Kaplan, as Chief Revenue Officer. Kaplan has extensive expertise in building and scaling large enterprises in the digital advertising and technology categories. This year, the company also hired the former Roku and Hulu executive, Kristin Wnuk, as SVP of Sales and the former Affirm and Capital One Software executive, Darien Ford, as Chief Technology Officer.
FinSMEs
15/06/2023