Experiential Squared (E2), a Claremont, CA-based parent company to the global racehorse ownership platform, MyRacehorse, raised $7m in funding.
The round was comprised of several investors led by 1/ST, through its 1/ST RACING & GAMING and 1/ST TECHNOLOGY business divisions.
The company intends to use the funds to expand its business reach.
Led by Michael Behrens, Founder and CEO, and launched in Los Angeles, California in 2018, MyRacehorse provides an app that allows prospective owners to review, analyze and purchase a fractional share in their desired racehorse for a single one-time payment of as little as $100. The app serves as the primary platform to follow the journey of racehorse ownership via updates from the trainer, jockey and analysts, with direct and instant payouts of prize money.
The platform currently boasts more than 50,000 active owners and 100 active horses who have won over 160 races worldwide with earnings in excess of $20 million. MyRacehorse is predominantly focused in the United States and Australia and has recently expanded to the United Kingdom and Ireland.
1/ST RACING & GAMING operates many of the premier racetracks in the United States including Santa Anita Park, Gulfstream Park, Laurel Park, Golden Gate Fields and Pimlico Race Course. Its portfolio of products and services encompass 1/ST BET, Xpressbet and AmTote International, world leaders in pari-mutuel and ADW technologies.
FinSMEs
05/06/2023