Snowplow, a Boston, MA-based provider of an AI-ready customer behavioral data platform, received an investment from Databricks Ventures.
The amount of the deal was not disclosed.
The investment will further extend the partnership between the companies to empower organizations to deliver Next-Gen Customer Experiences. Building upon the partnership established between Snowplow and Databricks, the funding will drive joint go-to-market initiatives. These include both further technical integrations and joint solutions to streamline the delivery of AI, accelerated by Snowplow’s first-party customer data. Later this month at Databricks Data AI Summit 2023, Snowplow’s Chief Product Officer Yali Sassoon will officially unveil the latest joint solution called Next Best Action Personalization, which enables Databricks customers to take advantage of several benefits in the Lakehouse Platform, including:
- Real-time personalized product recommendations;
- Prediction of customer churn;
- Personalized customer experiences across multiple touchpoints.
In addition to developing joint strategic solutions, Snowplow will join Databricks Partner Connect later this summer, making it easier for Databricks customers to use Snowplow’s fully compliant AI-ready behavioral data and real-time event streaming. All of which can be accessed directly from the Databricks platform.
Led by Alex Dean, CEO, Snowplow empowers organizations to generate first-party Customer Data to power Marketing and Advertising performance. 1.9+ million sites and applications use Snowplow to generate and model first-party customer data from across their digital interfaces to capture descriptive customer journeys and build actionable first-party Behavioral Profiles. Marketers, Data teams and CDPs can activate Snowplow data across Customer 360, Personalization and ML use cases.
With Snowplow, organizations like Strava, Auto Trader, and Software.com reach, engage and win customers, while retaining a data governance posture, with full GDPR and CCPA compliance.
FinSMEs
15/06/2023