Tracer, a NYC-based data intelligence platform provider, raised a Series A funding of undisclosed amount.
The round was co-led by Progress Ventures and BDMI, part of Bertelsmann’s corporate venture arm Bertelsmann Investments, with participation from S4S Ventures, and Arbour Way Investors. Along with the Series A leads, Sanja Partalo of S4S Ventures is joining the Board of Directors.
The company also announced the appointment of Obele Brown-West to President to spearhead strategic growth initiatives. Brown-West brings 20 years of experience in leading domestic and global initiatives to Tracer where she will oversee all revenue and operations activities.
Led by Co-Founders CEO Jeff Nicholson and CTO Leighton Welch, Tracer is a data intelligence platform that empowers global brands, data partners and agencies to make strategic decisions by consolidating data sources and enriching it with business insights. The technology integrates and contextualizes cross-platform data.
Tracer is also backed by Alex Rodriguez and Marc Lore’s VCP Ventures, Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Stephen Ross and Matt Higgins’ RSE Ventures, and Gary Vaynerchuk. The company was initially incubated within VaynerX, the umbrella company led by Vaynerchuk, until its launch in 2018. Since its initial seed funding in 2021, the company has doubled its team and added to its impressive client roster which includes Condé Nast, Headspace, January Digital, Media.Monks, Sanofi, and VaynerMedia.
FinSMEs
15/06/2023