Cedar Brands, a modern house of consumer brands focused on home, family, and lifestyle categories, recently finalized their first acquisition of Nuzzie, a weighted blanket brand.
The amount of the deal was not disclosed.
Led by Warwick Blunt, CEO, Cedar Brands aims to acquire and scale the next generation of consumer brands that have the potential to forge deep connections with their customers. Using their expertise and data driven approach to growth, the team plans to bring these remarkable brands to a larger audience. The team at Cedar Brands has operational experience from large retailers like Walmart, Amazon, and Home Depot, as well as a track record of growing small notable brands in multiple categories.The team has operational experience from large retailers like Walmart, Amazon, and Home Depot, as well as a track record of growing small notable brands in multiple categories.
Founded in 2022, Cedar Brands is backed by investment partner Downing Capital Group and is actively pursuing acquisitions across adjacent categories.
FinSMEs
31/07/2023