Bonfire Analytics, a New York-based healthtech startup, raised USD1M in Pre-Seed funding.
The backers were not disclosed.
The company intends to use the funds to perfect the product experience and acquire high value data sets that will make their predictions more accurate.
Founded by Vinay Nagaraj and Jaya Pokuri in 2022, Bonfire Analytics enables digital health, medical device, and biotech organizations to identify qualified leads through machine learning and analytics. The company’s proprietary platform leverages millions of data points involving demographics, disease prevalence, social risk factors, and claims information to equip sales representatives with the most accurate lead scores. Lead scores and claims-based targeting can also be accessed directly through commonly used CRMs since Bonfire Analytics has built-in integrations.
FinSMEs
25/08/2023