CoreMedia, a Hamburg, Germany-based provider of Digital Experience Platform (DXP) and Content Management software solutions, acquired BySide, a Porto, Portugal-based provider of SaaS customer journey, engagement, and personalization solutions, and Smarkio, a Porto, Portugal-based provider of SaaS chatbot solutions to B2C brands.
The financial terms of the acquisitions were not disclosed.
The acquisitions of BySide and Smarkio reinforce CoreMedia’s position as an end-to-end solution for composing, managing, delivering, and optimizing digital experiences for customers. Specifically, the add-on investments expand CoreMedia’s real-time personalization and automation capabilities. Together, they help solidify CoreMedia’s leadership in the DXP market, covering all aspects of the customer journey and experience.
A portfolio company of OpenGate Capital, CoreMedia is a global leader in Content Management Systems (CMS) and Digital Experience Platform (DXP) solutions serving Global B2C and B2B brands, including John Deere, Deckers Brands, Under Armour, Luxottica, T-Mobile, and Finnair.
FinSMEs
07/08/2023