Haus, a Mountain View, CA-based growth command center combining causal inference with experimentation & AI, raised $17m in Series A funding.
The round was led by Insight Partners with participation from existing investors Baseline Ventures, Haystack Ventures, Upside Partnership, Octave Ventures and Mantis Venture Capital.
The company intends to use the funds for the expansion of the team to continue to build a suite of integrated causal analytical tools for companies to measure and drive profitable growth.
Led by Zach Epstein, founder and CEO, Haus provides a growth intelligence platform that utilizes causal inference to provide brands with tools to uncover how marketing activities impact their top and bottom line. The platform allows brands to configure on demand experiments to answer business questions using only their first party data – no cookies or 3rd party identifiers necessary. While Haus started with marketing analytics infrastructure, the data platform they’re building now extends to broader business applications.
The initial products from Haus – GeoLift and CustomerLift – have been used by data-driven brands who are looking for more modern and transparent measurement solutions. Customers include FanDuel, Sonos, Caraway Home, Jasper, Jones Road Beauty, and Ritual.
FinSMEs
03/08/2023