Matera, an Atlanta, GA-based provider of instant payments, QR code and digital ledger technology, acquired Cinnecta, a Belo Horizonte, Brazil-based AI provider of solutions for customer retention, loyalty and enhancing digital experiences.
The amount of the deal was not disclosed.
Led by CEO Eduardo Ferreira, Cinnecta is a data intelligence company specialized in understanding customer behavior to identify opportunities to increase LTV (lifetime value). Its platform works for businesses to assess customers possibilities to expand profitability and loyalty: campaign recommendations, next best offer (NBO), credit analysis, upsell, cross-sell and churn prediction.
Led by CEO Carlos Netto, Matera provides core banking and Pix instant payments solutions used by 2 out of the top 3 global banks, 3 of the top 10 U.S. banks and 1/3rd of all banks in Brazil. Over 300 million Pix instant payments are processed per month using the company’s solution and 60 million of those are initiated by QR codes. Matera is also known for collaborating to launch innovative fintech applications that generate new revenue streams for their clients. With operations in both Brazil and the U.S., the company has nearly 1,000 employees worldwide.
FinSMEs
16/08/2023