Stay Ai, a NYC-based customer loyalty operating system for Shopify brands, raised a $15.1m Series A funding.
The funding consisted of an $8.6m investment led by Telescope Partners, with participation from Boulder Food Group, Riverpark Ventures, and Vanterra Capital. Previous investments total $7.5m led by Watchfire Ventures, alongside industry leaders such as Nik Sharma (Sharma Brands) and Adam Turner (Postscript).
The company intends to use the funds to expand its product-centric 50+ team, and support the acquisition strategy.
Founded and led by serial ecommerce entrepreneurs Gina Perrelli (CEO) and Pierson Krass (President), who co-founded Lunar Solar Group in 2018, an ecommerce agency bootstrapped from $0 to $12m in ARR in under four years, Stay Ai (previously dba Retextion) is a subscription enablement and loyalty platform for Shopify brands looking to improve their bottom line. The company combines a recurring commerce enablement platform for subscriptions, clubs, and memberships with additional loyalty tool sets to help brands increase customer lifetime value. Various features and customer touchpoints are managed via the ExperienceEngine™, an AI-powered system that enables merchants to rapidly deploy A/B tests across their marketing mix and leverage predictive analytics and machine learning models to optimize business outcomes.
FinSMEs
01/08/2023